By Tony Castro

Tony Castro Los Angeles based writer Tony Castro is the author of the critically-acclaimed “Chicano Power: The Emergence of Mexican America” and the best-selling “Mickey Mantle: America’s Prodigal Son."

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Speaking Spanish can make or break Latino politico

The most beloved Hispanic politician I have known in a long history of reporting on Latino politics wasn’t even Hispanic.

He was a Baptist Irishman who grew up in the predominantly Latino Eastside of Los Angeles and for almost two decades beginning in 1967 alone represented the heavily Hispanic district on the City Council.

Art Snyder became such a powerful force in local politics that the Latino political establishment at the time stopped trying to oust him.

Snyder’s influence came from organizing neighborhoods, everything from senior citizens to veterans, and particularly the groups at local Roman Catholic parishes.

Guadalupanas especially loved him. When he spoke at their meetings, the women would make the Sign of the Cross whenever he said something that would draw ovations from another crowd. They would crush around himas if he were something sacredand they would drop religious trinkets and medals in his coat pockets.

Es más mejicano que los mejicanos politicos,” the Guadalupanas said of him.

One of the reasons they felt that way was that Art spoke to them in Spanish, which he had learned after being elected to office and then perfected on vacations and long weekend trips to Mexico. On any Mexican holiday or whenever the occasion seemed right, a guayabera-attired Snyder would break out into Spanish oratory that drove the crowds crazy.

Art Snyder wasn’t the perfect politician, by all means, but you would get an argument from all the Latinos who loved him.

Democratic National Convention, Barack Obama, Hispanics

San Antonio Mayor Julian Castro addresses the Democratic National Convention in Charlotte, N.C., on Tuesday, Sept. 4, 2012. (AP Photo/J. Scott Applewhite)

This is relevant today because of San Antonio Mayor Julian Castro, the keynoter at the Democratic National Convention last week, who has become a topic of blogosphere debate over the fact that he admits to not speaking Spanish, though apparently making efforts to learn the language.

He actually made the admission some time ago, and it hasn’t been an issue of any note in San Antonio local politics.

But Castro has now entered a bigger world, where Hispanics and others in the bigger world have strong opinions on the authenticity of Latino politicians with high aspirations.

In contrast, Florida Senator Marco Rubiothe Republican to whom Castro is compared, though how you can compare the political significance of a part-time mayor with a full-time U.S. Senator seems ludicrousspeaks Spanish fluently.

Even Los Angeles Mayor Antonio Villaraigosa, whom Castro is now rivaling for the darlingship of the Democratic Party, delivers his annual State of the City addresses, as well as other major speeches, in both English and Spanish.

A much wiser, more seasoned politician than Castro, Villaraigosa long ago learned the importance of fully capitalizing on his uniqueness of being a Hispanic politiciana uniqueness that Castro obviously can’t claim.

Villaraigosa often does live unscripted interviews in Spanish on Los Angeles Spanish television, as well as conducting parts of his news conferences in Spanish.

Democratic National Convention, Barack Obama, Hispanics

San Antonio Mayor Julian Castro waves after addressing the Democratic National Convention in Charlotte, N.C., on Tuesday, Sept. 4, 2012. (AP Photo/Charles Dharapak)

He knows how being a bright, rising star in Hispanic politics can all go to waste.

Art Snyder’s last political campaign is proof of that.

A young, aspiring Latino urban planner who had been tapped by President Jimmy Carter as the future of Los Angles Hispanic politics tried to take on Snyder in what became a nasty campaign.

Carter had chosen the urban planner as the family he would spend a night with in Los Angeles as he sought re-election in 1980, and the urban planner then put together a coalition of young Latino professionals, Chicano activists and liberals in his own campaign to remove Snyder.

Ultimately, the campaign turned in part on what came out of the mouth of the urban planneror, more accurately what didn’t.

The Spanish television station KMEX hosted one of the debates, and the first question of that debate was directed at the urban planner, who froze, as if blinded by headlights.

Immediately sensing the problem, Snyder jumped in and translated the interviewer’s question from Spanish to English for the urban planner who quickly unfroze. Then he did the unimaginable. He answeredin Englishand Snyder translated the answer into Spanish for the audience.

The urban planner didn’t speak Spanishor well enough to hold his own in a debate on Spanish television.

Te dije,” crowed Snyder after the debate. “Soy más mejicano que los mejicanos!”

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  • http://twitter.com/PilarMarrero Pilar Marrero

    Here´s my take. In AMERICA there´s always been a
    large number of languages spoken and one common language. Speaking
    Spanish is not necessary to communicate with Latino citizens who vote,
    who for the most part speak fluent English. On the other hand, Cuban
    Americans usually keep and value Spanish fluency, look at Marco Rubio,
    born and raised here and fluent in the language. I do understand that
    mexican americans had different circumstances 30 or 40 years ago when
    speaking Spanish was considered a no no if the person wanted to move
    ahead in this society but that´s no longer the case. TODAY, we know that
    speaking the second most important language in the United States is a
    valuable tool and a culturally important symbol from a politician who is
    meant to be part of an effort to bring more Latinos into a party.

    • http://twitter.com/MexicanosUnited Mexi

      Mexicans have more than 4+ centuries in the U.S. I mean that is why their is a place called New Mexico in the United States it use to be Nuevo Mexico. You can also include much of the Southwest like Los Angeles in California which use to be 2 Califorinas Alta California and Baja California.

      Also Texas where the Alamo stood in San Antonio as well as Colorado, Arizona and Nevada which use to be part of Mexico. The U.S became an independent country in 1776 only 236 years old and Mexicans were already in the Southwest speaking Spanish and building cities and communities.

      Really you are talking about 32 Million Mexican Americans or people of Mexican ancestry almost 2/3rds of Hispanics/Latinos in the U.S. Over 50% of the Hispanic population. Cubans fled to the U.S after Castro took over in the late 1950′s when Cuba became unstable. They have been here less time and Cuban population is 1.9 million and is 3.5% of the Hispanic population.

      There are still many Mexican Americans who speak Spanish and having Mexico next door and the closer you live to Mexico the more you retain you language.
      Cubans fled in the 1950′s from Cuba and many Cubans retained their Spanish because it wasn’t to long ago when they left Cuba. Many also came in the 1980′s which was only 32 years ago.

      Look up.
      In 1980, a mass migration of asylum seekers—known as the Mariel boatlift — brought approximately 125,000 Cubans (and 25,000 Haitians) to South Florida over a six-month period

  • DukeMachado

    Are Latinos so stupified by people who speak their language, that they will be blinded by facts? If we spread a message of Liberalism and Dependency, does it make it easier for Latino’s to swallow because it’s “coated” in Spanish? How sad…