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By Fernando Ruano Jr.

Fernando Ruano Jr. For two decades, Fernando has been writing about bouncing balls and the athletes that play games for a living. His writings have been featured by the Associated Press, Miami Herald, Palm Beach Post, Hispanic Magazine, Miami New Times and others.

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Marc Anthony, Chayanne, Marco Antonio Solis kick off tour

Posted on August 2, 2012 By Fernando Ruano Jr. Music

Gigant3S tour

Promotional photo of Marco Antonio Solis, Marc Anthony and Chayanne for their upcoming Gigant3S tour at the American Airline Arena in Miami FL. (Photo/ Kike San Martin/CMN Events)

Marc Anthony along with Chayanne and Marco Antonio Solis have been rehearsing all week in Miami for the anticipation of their 16-city “Gigant3s” tour, kicking off Friday night at the American Airlines Arena in Miami.

At a promotional event Wednesday, the Nuyorican salsero put on his best moves to boost fans attention to the eclectic show. He has already promised the unique pairing of musical acts would move the diverse South Florida crowd, no matter who was doing the dancing.

“We can’t wait to finish dinner to get back to Marco Antonio’s dance moves,” singer/producer Anthony joked during a late-April presser as he mimicked the steps Solis spent hours brushing up on with Chayanne.

“Y’ all are going to be surprised how good of a dancer he really is…that’s all this guy right here.”
One of the most influential artists of his time and true ambassador of Latin music, the chatty Anthony, who has sold over 12 million albums worldwide, guaranteed the trio would deliver a “piece of history” that everybody could “take home.”

“This is about creating a moment, giving our fans something to take home with them that they will never forget…something they can share for years to come,” added Anthony. “There’s something here for everyone.”

Gigant3s trio intent on moving new fan base

While not unprecedented in Latin music to bring three singers with such distinctive styles and diverse fan bases together as Anthony and Chayanne toured the states with ranchera/pop balladeer Alejandro Fernandez in 2006, the idea of filling an arena with one mainstream artist, much less three, has worn on a fan base wanting something fresh and weary of reaching for their pocket book.  While Anthony, who hasn’t recorded an original album in eight years, recorded “Iconos,” an homage to Jose Jose and Roberto Carlos, in 2010, Chayanne recorded his 14th studio album “No hay impossible,” that year.

Solis’ “Una noche de luna,” a live album recorded in Argentina is on course with the tendency of major acts in recent years to go the “live album” route, but the trio of superstars, in addition to event production staple Cardenas Marketing Network (CMN), is banking on the tour capturing the hearts of a very selective fan base.
CMN CEO and president Henry Cardenas, also in Miami for the promotional event in April, sold the concept as one that will attract Latin music enthusiasts of all ages and carry well into the future despite a lukewarm economy.

“You have three unbelievably talented singers with a storied history in this industry,” Cardenas said. “More than looking at it as a risky business decision, I view it as a historical event in that we’re giving a diverse audience a chance to see not one, but three superstars.”

On Wednesday VOXXI contacted an American Airlines Arena ticket sales representative and although they couldn’t elaborate on how briskly the Miami shows were selling, they did say the two concerts inside the 20,000-seat arena are close to selling out. On Monday, another rep said the anticipation of such a concert in Miami would be a draw—on par with the very sentiments Puerto Rican pop icon Chayanne shared when pressed about what would make “Gigantr3s” stand on its own feet.

“All of our music; Marco’s, Marc’s and mine is representative of not only Miami, but of all Latinos,” Chayanne said. “I think the anticipation factor not only from our perspective, but from the fan’s perspective makes this tour an extremely unique one.”

A regional Mexican music mainstay, Solis, the ex-Bukis lead vocalist responsible for recording over 20 albums and writing 300 songs throughout a 35-year career, seemed to be unclear when pressed on how he would fit in with this generation’s leading salsa exponent and a pop heartthrob swooned upon by legions of female fans, but he promised to leave a lasting impression.

“Our music is universal and there is enough of it for everybody,” Solis said. “We all have something that makes us unique to our respective (fan) base.”
“Where else can you go and get three acts for the price of one?” Cardenas said.

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